Investigative groundwork underpinned the TEW campaign, exploring the implications of legislative changes on educators. This formed the backbone of an awareness drive that highlighted crucial bargaining rights and workplace dynamics.
Design
The TEW campaign's design merged symbolic imagery with educational motifs, crafting a visual dialogue that resonated with the community's values and rallied support for teachers and support workers.
Development
Developing the TEW awareness campaign involved synthesizing complex legislative issues into accessible content, utilizing multi-channel distribution to engage and inform stakeholders at all levels.
