Building Awareness By Bringing Communities Together through Public Activations
Client
Toronto Municipal Workers
Year
2013-2015
Category
Awareness
Research
The Movie Nights campaign's research delved into member perspectives and community impact, utilizing data analytics to tailor a message that echoed the collective voice and concerns of the union.
Design
Our design approach for Movie Nights combined bold union imagery and intuitive digital interfaces, creating a visual experience that engaged members and underscored the union’s role in public service.
Development
We developed the Movie Nights campaign by integrating targeted voice broadcasts, strategic IT enhancements, and rapid-response print services, delivering a multifaceted campaign with precision and unity.
