#BetterMac: Amplifying Voices for Fair University Working Conditions
Client
CUPE 3906
Year
2016-2020
Category
Bargaining
Research
Our research for the #BetterMac campaign combined surveys and focus groups to understand key campus concerns. This insight shaped our impactful campus posters, transit ads, and online marketing, uniting voices for fair bargaining.
Design
Our #BetterMac campaign's design wove stark imagery and bold typography to confront and highlight the crucial issues at the bargaining table, capturing attention and sparking conversation across the university.
Development
The #BetterMac campaign strategically developed a suite of initiatives—featuring bold visuals and sharp content—bolstered by digital platforms that galvanized university-wide support and dialogue.
